What’s next: RevZilla

RevZilla logoIn an industry that has more than its share of stagnation and failures, RevZilla is a success story.

In brief: three smart young tech guys in their 20s quit their jobs in the midst of the 2008 recession to start a motorcycle gear e-commerce company. They move into an apartment together to pool resources and start writing code. Of course they built a great website, but that wouldn’t be enough. They also actually did all the things that most corporations pay a lot of lip service to but don’t actually do, such as doing whatever it takes to make customers happy and valuing employees. (How many companies do you know who say “Our employees are our most valuable asset” and how many actually act like that’s true?)

RevZilla hires people who ride and trains them to be knowledgeable before they have to take your phone call asking which size helmet you need or whether a given part will fit your bike. They don’t outsource that to India or hire uninformed temps who know nothing about motorcycles. When something does go wrong, they fix it.

As a result, this upstart company has given the established motorcycle gear companies fits. Now, RevZilla has asked me to direct the next project: producing and managing original motorcycle content that captures TeamZilla’s passion for motorcycles and fun, as well as the company’s somewhat wacky spirit (it’s not your normal work environment, I can tell you; see the TeamZilla blog for an inside look at working there).

We’re starting small, but it’s exciting to be involved in the early days of building a new content initiative from the ground up and to be working with people who are smart, energetic and building on success after success.

Check it out and let me know what you think.

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